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The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

Marketing / Joel R. Evans ; Barry Berman.

by Evans, Joel R [autor.] | Berman, Barry.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ...

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p.

Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García.

by Ries, Al [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e.

The marketing plan / William A Cohen.

by Cohen, William A, 1937- [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1998Online access: Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m.

Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

by Corey, E Raymond [autor.] | Lovelock, Christopher H | Ward, Scott, 1942- | Harvard University.. Graduate School of Business Administration.

Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p.

Marketing management / Richard P. Bagozzi, [y otros].

by Bagozzi, Richard P. - Rosa, José Antonio [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m.

Marketing strategy and uncertainty / Sharan Jagpal.

by Jagpal, Sharan, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.

Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.

by Mcdonald, Malcolm H. B [autor] | Baker, Susan, 1946 | Bass, Margarita [autor] | Christopher, Martín [autor] | Knox, Simon [colaborador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m.

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- [autor.] | Ingram, Thomas | Laforge, Raymond W.

Edition: Fourth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1).

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1).

The frugal marketer : smart tips for stretching your budget / J. Donald Weinrauch and Nancy Croft Baker.

by Weinrauch, J. Donald, 1942- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W423s.

Reality in advertising : Rosser Reeves.

by Reeves, Rosser [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : [s.e.], 1961Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R3321r.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E.Jerome McCarthy.

by Perreault, William D [autor.] | Mccarthy, E. Jerome.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P426e 2015.

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: Eighth edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / W177m1 2014, ...

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan, 1952- [autor.] | Mauborgne, Renée.

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Hachette Books, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K491b 2017.

Subscribed : why the subscription model will be your company's future -- and what to do about it / Tien Tzuo, Gabe Weisert.

by Tzuo, Tien [autor.] | Weisert, Gabe.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio/Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / T999s 2018.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.122 / B427a4 2018.

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