Marketing strategy and uncertainty / Sharan Jagpal.
Material type:
TextLanguage: English Publisher: New York : Oxford University Press, 1999Description: xvii, 334 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0195125738Subject(s): Planeación de mercadeo | Mercadeo | Mercadeo -- Toma de decisiones | Planificación estratégica | Administración de mercadeoDDC classification: 658.802
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