Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

By: Corey, E Raymond [autor.]Contributor(s): Lovelock, Christopher H | Ward, Scott, 1942- | Harvard University.. Graduate School of Business AdministrationMaterial type: TextTextLanguage: English Series: McGraw\Hill series in marketingPublisher: New York : McGraw\Hill, 1981Edition: Sixth editionDescription: xviii, 810 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070131414Subject(s): Casos en mercadeo | Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Administración de mercadeo | Mercadeo -- Case studies | Mercadeo -- Management -- Case studiesDDC classification: 658.8
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Case materials of the Harvard Graduate School of Business Administration.

Includes bibliographical references.

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