Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
Material type:
TextLanguage: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Description: xxv, 556 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0333994361; 033399437X; 033399437XSubject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadotecnia | Mercadeo | Administración de mercadeoDDC classification: 658.8
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