The marketing plan / William A Cohen.

By: Cohen, William A, 1937- [autor.]Material type: TextTextLanguage: English Publisher: New York : Wiley, 1998Edition: Second editionDescription: x, 341 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0471180335; 0471180335Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Mercadeo -- Management | Administración de mercadeo | Planificación del mercadeoDDC classification: 658.8 Online resources: Publisher description | Table of Contents
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Includes index.

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