The marketing plan : how to prepare and implement it / William M Luther.
Material type:
TextLanguage: English Publisher: New York : AMACOM, 2011Edition: Fourth editionDescription: xi, 292 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0814416934; 9780814416938Subject(s): Mercadeo | Administración de mercadeo | Planificación del mercadeo | Adm_Mercadeo | Adm_Mercadeo_Dirección estratégica de mercadeoDDC classification: 658.8 Online resources: Recurso digital | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Biblioteca CESA
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General | 658.8 / L973m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019445 |
Includes bibliographical references and index.
The planning process \\ Marketing management \\ Market analysis \\ Customer analysis \\ Brand development \\ Product/service plan \\ Calculating your marketing communications budget \\ Competitive analysis \\ The advertising plan \\ The sales promotion plan \\ The public relations plan \\ Sales plan : pricing \\ Sales plan : future sales \\ Customer service plan \\ Maximizing high\potential accounts \\ Internet plan \\ Research plan \\ Pulling the plan together \\ Appendix A: marketing plan format \\ Appendix B: advertising agencies \\ Appendix C: sample businesses plan.
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
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