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The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

Marketing / Joel R. Evans ; Barry Berman.

by Evans, Joel R [autor.] | Berman, Barry.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ...

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p.

Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García.

by Ries, Al [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e.

The marketing plan / William A Cohen.

by Cohen, William A, 1937- [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1998Online access: Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m.

Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

by Corey, E Raymond [autor.] | Lovelock, Christopher H | Ward, Scott, 1942- | Harvard University.. Graduate School of Business Administration.

Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p.

Marketing management / Richard P. Bagozzi, [y otros].

by Bagozzi, Richard P. - Rosa, José Antonio [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m.

Marketing strategy and uncertainty / Sharan Jagpal.

by Jagpal, Sharan, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.

Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.

by Mcdonald, Malcolm H. B [autor] | Baker, Susan, 1946 | Bass, Margarita [autor] | Christopher, Martín [autor] | Knox, Simon [colaborador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m.

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- [autor.] | Ingram, Thomas | Laforge, Raymond W.

Edition: Fourth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1).

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1).

The frugal marketer : smart tips for stretching your budget / J. Donald Weinrauch and Nancy Croft Baker.

by Weinrauch, J. Donald, 1942- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W423s.

Reality in advertising : Rosser Reeves.

by Reeves, Rosser [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : [s.e.], 1961Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R3321r.

Instructor's manual : marketing management and strategy / Peter Doyle, Philip Stern.

by Doyle, Peter [autor.] | Stern, Philip.

Edition: 4a. edición.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Pearson Education Limited, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D754m 2006.

Empires of industry : Cola Wars / producer, Robert Twilley ; writer, Matthew Edens ; Jupiter Entertainment ; a presentation of the History Channel.

by Twilley, Robert [productor.] | Edens, Matthew | Whittle, Dave [editor.] | Hardison, Ryan [editor.] | The History Channel.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: New York : The History Channel; New Video, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.0072 / Em55 2002.

On the frontlines : doing business in China / The Atlantic and On the Frontlines present ; Executive producer, Bob Schapiro ; producer, Dovar Chen ; writer/director, Bob Schapiro.

by Schapiro, Bob [director] | Chen, Dovar [productor.] | Fallows, James | Chang, Emily.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: New York : On the Frontlines, Inc., 2009Availability: Items available for loan: Biblioteca CESA (6)Call number: 330.951 / ON58 2009, ...

Supply chain strategy : the logistics of supply chain management / Edward Frazelle.

by Frazelle, Edward [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2002Online access: Contributor biographical information Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.7 / F848s 2001.

Sales and marketing management - S&MM / Bill Communications Inc.

by Bill Communications Incorporated.

Material type: Continuing resource Continuing resource; Type of continuing resource: periodical Language: inglés Publisher: New York : Bill Communications Inc. 1984-2003Availability: Items available for loan: Biblioteca CESA (39)Call number: 658, ... Not available: Biblioteca CESA: Damaged (1). Biblioteca CESA: Lost (6).

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E.Jerome McCarthy.

by Perreault, William D [autor.] | Mccarthy, E. Jerome.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P426e 2015.

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