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		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		Successful marketing for service organizations / Eugene M. Johnson, Eberhard E. Scheuing. by Johnson, Eugene M [autor.] \| Scheving, Eberhard E [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / J661s. Place hold Request article Add to cart (remove)
		The new marketing / Richard Brookes. by Brookes, Richard, 1945- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n. Place hold Request article Add to cart (remove)
		Cómo gerenciar el servicio al cliente / Bernard Katz ; traducción Teresa Nino Torres ; revisión técnica Humberto Serna Gómez. by Katz, Bernard [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K19c. Place hold Request article Add to cart (remove)
		La nueva mercadotecnia / Richard Brookes ; traducción Robert A. Haas. by Brookes, Richard [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n. Place hold Request article Add to cart (remove)
		Primero estoy yo : el mensaje que sus clientes le transmiten a usted... / Linda Silverman Goldzimer ; con la colaboración de Gregory L. Beckmann ; traducción de Adriana de Hassan. by Silverman Goldzimer, Linda [autor.] \| Hassan, Adriana de [traductor]. Series: Desarrollo gerencialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S587p. Place hold Request article Add to cart (remove)
		Servuccion : el marketing de servicios / Pierre Eiglier ; translator Alejandro Molla Descals. by Eiglier, Pierre [autor.] \| Langeard, Eric. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.82 / E34s, ... Place hold Request article Add to cart (remove)
		La Calidad del servicio : a la conquista del cliente / Jacques Horovitz ; prólogo de Gilbert Trigano ; revisor técnico José Santos Arrebola. by Horovitz, Jacques, 1947- [autor.] \| Santos Arrebola, José L \| Trigano, Gilbert. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292c. Place hold Request article Add to cart (remove)
		Dirección por servicio : la otra calidad / Joan Ginebra, Rafael Arana de la Garza. by Ginebra Torra, Juan, 1930- [autor.] \| Arana de la Garza, Rafael. Series: Serie EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : McGraw\Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G492d. Place hold Request article Add to cart (remove)
		Mercadeo estratégico de servicios financieros / Christine Ennew, Trevor Watkins, Mike Wright ; traducción Teresa Nino Torres ; asesoría y revisión Humberto Serna Gómez. by Ennew, Christine [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto [revisión] \| Watkins [traductor] \| Wright, Mike. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E591m. Place hold Request article Add to cart (remove)
		El servicio centrado en el cliente : Cómo lograr que regresen y sigan utilizando sus servicios / David W. Cottle. by Cottle, David W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Diaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C849s. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c. Place hold Request article Add to cart (remove)
		Eso no es asunto mio : atrevase como cliente a exigir un mejor servicio; y láncese como empresa a ofrecerlo / Peter Glen ; traducción Jorge Enrique Wahanik. by Glen, Peter [autor.] \| Wahanik, Jorge Enrique [translator]. Series: Desarrollo gerencialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Norma, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G558e, ... Place hold Request article Add to cart (remove)
		La satisfaccion total del cliente : la estrategia de 25 compañías europeas lideres en calidad de servicio / Jacques Horovitz. by Horovitz, Jacques [autor.] \| Angstadt, Michel \| Jurgens Panak, Michele. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292s. Place hold Request article Add to cart (remove)
		Comunicación : estrategias, técnicas y tácticas en el mercado / Jorge Javier Bonnin. by Bonnin, Jorge Javier [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B718c. Place hold Request article Add to cart (remove)
		Marketing Magnético : La estrategia definitiva para atraer y conservar clientes / John R. Graham. by Graham, John R [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G739m. Place hold Request article Add to cart (remove)
		La satisfacción del cliente : la otra mitad de su trabajo / Dru Scott ; translator Héctor G Tejera. by Scott, Dru [autor.] \| Tejera, Héctor G [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Grupo Editorial Iberoamericana, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S425s. Place hold Request article Add to cart (remove)
		La cortesía por teléfono y el servicio al cliente : escuchar efectivamente, responder efectivamente / Lloyd Finch. by Finch, Lloyd [autor.] \| Grepe Philip, Nicolás [editor]. Series: Serie 50 minutosEdition: Editor Nicolás Grepe P.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Grupo Editorial Iberoamerica, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / LL793c, ... Place hold Request article Add to cart (remove)
		Cómo conservar su clientela / Robert L. Desatnick ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez. by Desatnick, Robert L [autor.] \| Calado Noguera, Eduardo [traductor] \| Serna Gómez, Humberto [revisión]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441c. Place hold Request article Add to cart (remove)

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