La satisfaccion total del cliente : la estrategia de 25 compañías europeas lideres en calidad de servicio / Jacques Horovitz.

By: Horovitz, Jacques [autor.]Contributor(s): Angstadt, Michel | Jurgens Panak, MicheleMaterial type: TextTextLanguage: Spanish Publisher: Madrid : McGraw Hill, 1997Description: 342 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8448101421Subject(s): Calidad del servicio | Estrategias empresariales | Mercadeo | Servicio al cliente | Cultura corporativa | Investigación de mercadeoDDC classification: 658.812
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