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Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia.

by Garrido I Pavia, Jordi [autor.].

Series: Empresa y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g.

Marketing : decisiones y conceptos básicos / William M. Pride, O.C. Ferrell, traducción Julio Coro Pando.

by Pride, William M [autor.] | Coro Pando, Julio [traductor] | Ferrell, O.C [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Nueva editorial Interamericana, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m.

El comportamiento del consumidor / Hugo Schnake Ayechu.

by Schnake Ayechu, Hugo [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S357c.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Consumer behavior : buying, having, and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

Marketing an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary [coautor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b.

Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español Lino Santacruz con la colaboración de Enrique Bigné Alcaniz.

by Hawkins, Del I [autor.] | Best, Roger J | Bigné Alcañiz, J Enrique | Coney, Kenneth A | Santacruz, Lino [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Wilmington, DE : Addison\Wesley Iberoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H393c.

Creación del valor : la clave de la gestión competitiva, diseño de una estrategia global / William A. Band ; traducción Claudio L Soriano.

by Band, William A [autor.] | Soriano Soriano, Claudio L [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B214c.

Consumer behavior / John C. Mowen, Michael Minor.

by Mowen, John C [autor.] | Minor, Michael, 1950-.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M936c.

Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole.

by Wayland, Robert E. (Robert Edwin), 1946- [autor.] | Cole, Paul M. (Paul Michael), 1958-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W358c, ... Not available: Biblioteca CESA: Damaged (1).

Comportamiento del consumidor decisiones y estrategia de marketing / Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c.

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c.

Lo que le gusta a los clientes de su marca / David Freemantle ; traducción María Elena Aparicio Aldazabal.

by Freemantle, David [autor.] | Aparicio Aldazabal, María Elena [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F855l.

Comportamiento del consumidor : enfoque América Latina / Rolando Arellano.

by Arellano Cueva, Rolando [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c.

Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros.

by Dubois, Bernard [autor.] | Cisneros Garrido, Guillermo [prólogo] | Le-Buisson, Varrieres- [prólogo] | Otero, Andrés [editor] | Rovira Celma, Alex, 1969-.

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c.

MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl D.

Edition: Student Edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk, ... Not available: Biblioteca CESA: Lost (1).

Consumer behaviour in sport and events : marketing action / Daniel C Funk.

by Funk, Daniel C [autor.].

Series: Sports marketing seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Butterworth\Heinemann/Elsevier, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / F982c.

Sport marketing / Bernard J. Mullin, Stephen Hardy, William A Sutton.

by Mullin, Bernard James [autor.] | Hardy, Stephen, 1948- | Sutton, William Anthony, 1951-.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Champaign, IL : Human Kinetics, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M959s.

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