Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas.
Material type:
TextLanguage: Spanish Publisher: Madrid : ESIC, 1999Edition: 2 editionDescription: 566 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8473561872Subject(s): Consumidores -- Aspectos psicológicos | Protección del consumidor -- Legislación | Comportamiento del consumidor | Investigación de mercadeoDDC classification: 658.834
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 658.834 / A454c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011267 |
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