Consumer behavior : buying, having, and being / Michael R Solomon.
Material type: TextLanguage: English Publisher: Boston, MA : Allyn and Bacon, 1992Description: xx, 618 páginas : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0205131638Subject(s): Conducta (Psicología) | Consumidores | Consumidores -- Aspectos psicológicos | Protección del consumidor -- Legislación | Psicología del consumidor | Mercadeo | Comportamiento del consumidor | Investigación de mercadeoDDC classification: 658.834Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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