MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel.
Material type:
TextLanguage: English Publisher: Mason, OH : South\Western College Publishing, 2013Edition: Student EditionDescription: xiv, 386, 40 páginas sin numerar : ilustraciones, láminas fotografías ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 113319012X; 1285091868; 9781133190127; 9781285091860Subject(s): Consumidores -- Aspectos sicológicos | Mercadeo | Comportamiento del consumidor | Investigación de mercadeo | Adm_Mercadeo | Adm_Mercadeo_Dirección estratégica de mercadeoDDC classification: 658.834
Contents:
Parte 1. The world of marketing ; Parte 2. Analyzing marketing opportunities ; Parte 3. Product decisions ; Parte 4. Distribution decisions ; Parte 5. Promotion and communication strategies ; Parte 6. Pricing decisions ; Parte 7. Technology\driven marketing.
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / L218mk (Browse shelf(Opens below)) | Ej. 1 | 1 | Available (Sin restricciones) | 7101019800 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.834 / L218mk (Browse shelf(Opens below)) | Ej. 3 | 3 | Available | 7101020008 |
Total holds: 0
Parte 1. The world of marketing ; Parte 2. Analyzing marketing opportunities ; Parte 3. Product decisions ; Parte 4. Distribution decisions ; Parte 5. Promotion and communication strategies ; Parte 6. Pricing decisions ; Parte 7. Technology\driven marketing.
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