Consumer behavior / John C. Mowen, Michael Minor.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Edition: Fifth editionDescription: xxi, 696 páginas : ilustraciones ; 27 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0137371152Subject(s): Consumidores -- Aspectos psicológicos | Mercadeo | Comportamiento del consumidor | Investigación de mercadeo | Consumidores -- United StatesDDC classification: 658.834
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