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Una teoría de la función de consumo / Milton Friedman ; versión española de Lorenzo Betancor Curbelo.

by Friedman, Milton, 1912-2006 [autor.] | Betancor Curbelo, Lorenzo [traductor].

Series: Alianza Universidad ; 36Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Alianza, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.155 / F985t.

Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina.

by Martí, José [autor.] | Medina Fernández, Agustín [prólogo] | Muänoz, Pablo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ...

Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia.

by Garrido I Pavia, Jordi [autor.].

Series: Empresa y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g.

Psicología del mercado : introducción a la práctica de la psicología económica / Peter Sauermann.

by Sauermann, Peter [autor.].

Series: Biblioteca de Psicología ; 120Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Barcelona : Editorial Herder, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S255p.

El comportamiento del consumidor / Hugo Schnake Ayechu.

by Schnake Ayechu, Hugo [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S357c.

Behavioural aspects of marketing / Keith C. Williams.

by Williams, Keith C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W721b.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Consumer behavior : buying, having, and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

Buyer behavior in marketing strategy / John A. Howard.

by Howard, John A [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H848b.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b.

El senior marketing : vender y comunicar en el mercado de personas mayores de 50 anos / Jean-Paul Tréguer.

by Tréguer, Jean-Paul [autor.].

Series: Creación y Desarrollo EmpresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Marcombo - Boixareu, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784s.

Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español Lino Santacruz con la colaboración de Enrique Bigné Alcaniz.

by Hawkins, Del I [autor.] | Best, Roger J | Bigné Alcañiz, J Enrique | Coney, Kenneth A | Santacruz, Lino [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Wilmington, DE : Addison\Wesley Iberoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H393c.

Understanding the consumer : a psichological approach / David A. Statt.

by Statt, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S797u.

Consumer behavior / John C. Mowen, Michael Minor.

by Mowen, John C [autor.] | Minor, Michael, 1950-.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M936c.

Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole.

by Wayland, Robert E. (Robert Edwin), 1946- [autor.] | Cole, Paul M. (Paul Michael), 1958-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W358c, ... Not available: Biblioteca CESA: Damaged (1).

Comportamiento del consumidor decisiones y estrategia de marketing / Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c.

Consumer behavior dynamics a casebook / M. Wayne Deloizer.

by Delozier, M. Wayne [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Columbus, OH : Charles E. Merril Publishing Company, 1977Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D361c.

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c.

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