Understanding the consumer : a psichological approach / David A. Statt.

By: Statt, David A [autor.]Material type: TextTextLanguage: English Publisher: [London] : MacMillan Press, 1997Description: 332 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0333660625Subject(s): Investigación de mercados | Psicología del mercado | Consumidores -- Aspectos psicológicos | Comportamiento del consumidorDDC classification: 658.834
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