Buyer behavior in marketing strategy / John A. Howard.
Material type:
TextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Edition: 2 editionDescription: 603 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131471414Subject(s): Planeación en mercadeo | Consumidores | Consumidores -- Aspectos psicológicos | Comportamiento del consumidorDDC classification: 658.834
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 658.834 / H848b (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101008147 |
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