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		New product development : what really works / George Gruenwald. by Gruenwald, George [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Bussiness Book, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n. Place hold Request article Add to cart (remove)
		Design and marketing of new products / Glen L. Urban, John R Hauser. by Urban, Glen L [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / U722d. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s. Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald. by Gruenwald, George [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n. Place hold Request article Add to cart (remove)
		The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe [autor.] \| American Marketing Association. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M321b. Place hold Request article Add to cart (remove)
		Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. by Kuczmarski, Thomas D, 1951- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m. Place hold Request article Add to cart (remove)
		Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i. Place hold Request article Add to cart (remove)
		La investigación de mercados en la práctica / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i. Place hold Request article Add to cart (remove)
		Well-designed : how to use empathy to create products people love / Jon Kolko. by Kolko, Jon [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K813w 2014. Place hold Request article Add to cart (remove)
		How to create profitable new products : from mission to market / George Gruenwald ; prefacio por Robert W. Galvin. by Gruenwald, George [autor.] \| Galvin, Robert W [prefacio.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Estados Unidos : NTC Business Books, 1997Other title: Profitable new products.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886h 1997. Place hold Request article Add to cart (remove)

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