The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
Material type: TextLanguage: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Description: xv, 247 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844222577Subject(s): Investigación de mercados | Marcas de empresas | Productos nuevos | Imagen y diseño corporativoDDC classification: 658.827 Online resources: Publisher description | Table of contentsItem type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / M321b (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011435 |
Total holds: 0
At head of title: American Marketing Association.
Includes bibliographical references (p. 237\240) and index.
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