Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary.
Material type:
TextLanguage: English Publisher: [London] : MacMillan Press, 1997Description: 280 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 033368527XSubject(s): Investigación de mercados | Mercadeo | Marcas de empresas | Productos nuevos | Imagen y diseño corporativoDDC classification: 658.87
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Libros
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General | 658.87 / W676r (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011371 |
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