Design and marketing of new products / Glen L. Urban, John R Hauser.
Material type:
TextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Edition: Second editionDescription: xxvii, 701 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132015676Subject(s): Investigación de mercados | Mercadeo | Productos nuevos | Diseño industrialDDC classification: 658.575
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 658.575 / U722d (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101009044 |
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Includes bibliographical references (p. 667\692) and index.
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