New product development : what really works / George Gruenwald.
Material type:
TextLanguage: English Publisher: Lincolnwood, Ill : NTC Bussiness Book, 1985Description: 414 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenSubject(s): Investigación de mercados | Mercadeo | Productos nuevosDDC classification: 658.575
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