Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski.
Material type:
TextLanguage: English Publisher: Chicago, Ill : Innovation Press, 2000Edition: Third editionDescription: xv, 274 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0967781701Subject(s): Investigación de mercados | Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Administración de productos | Productos nuevosDDC classification: 658.575
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Includes index.
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