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		Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. by Mcdonald, Malcolm H. B [autor] \| Baker, Susan, 1946 \| Bass, Margarita [autor] \| Christopher, Martín [autor] \| Knox, Simon [colaborador]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m. Place hold Request article Add to cart (remove)
		Marketing / Geoff Lancaster and Paul Reynolds. by Lancaster, Geoff, 1938- [autor.] \| Reynolds, Paul. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L244m, ... Place hold Request article Add to cart (remove)
		Key concepts in marketing / Jonathan Sutherland and Diane Canwell. by Sutherland, Jonathan [autor] \| Canwell, Diane [autor]. Series: Palgrave key conceptsMaterial type: Text; Format: large print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004Publisher: [s.l.] : [s.e.], 2004Other title: Marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / S966k. Place hold Request article Add to cart (remove)
		Bonds : a concise guide for investors / Moorad Choudhry ; foreword by Robert Cole. by Choudhry, Moorad [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2006Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.63 / CH552b. Place hold Request article Add to cart (remove)
		Competitive identity : the new brand management for nations, cities and regions / Simon Anholt. by Anholt, Simon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Table of contents \| Klappentext Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A596c, ... Place hold Request article Add to cart (remove)
		Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game / Indrajit Sinha, Thomas Foscht. by Sinha, Indrajit [autor.] \| Foscht, Thomas. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave MacMillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S617r. Place hold Request article Add to cart (remove)
		How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto. by Moilanen, Teemu [autor.] \| Rainisto, Seppo K. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M712h. Place hold Request article Add to cart (remove)
		The management of consumer credit : theory and practice / Steven Finlay. by Finlay, Steven [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / F511m. Place hold Request article Add to cart (remove)
		Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk. by Hultén, Bertil, 949 - [autor.] \| Broweus, Niklas \| Dijk, Marcus Van. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / H917s. Place hold Request article Add to cart (remove)
		Places : identity, image and reputation / by Simon Anholt. by Anholt, Simon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83891 / A596p. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing through turbulent times / Jenny Darroch. by Darroch, Jenny [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D225m, ... Place hold Request article Add to cart (remove)
		Unconscious branding : how neuroscience can empower (ans inspire) marketing / Douglas Van Praet. by Van Praet, Douglas [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave Macmillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / V217u. Place hold Request article Add to cart (remove)
		What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff. by Doctoroff, Tom [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83430951 / D673w, ... Place hold Request article Add to cart (remove)
		What chinese want : culture communism, and china's modern consumer / Tom Doctoroff. by Doctoroff, Tom [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83430951 D673w. Place hold Request article Add to cart (remove)
		Small business marketing management / Ian Chaston. by Chaston, Ian [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / C389s 2014, ... Place hold Request article Add to cart (remove)
		Measuring customer experience : how to develop and execute the most profitable customer experience strategies / Philipp Klaus. by Klaus, Philipp [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Palgrave Macmillan, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / K636m 2015, ... Place hold Request article Add to cart (remove)
		The Intuitive Customer : 7 Imperatives for moving your customer experience to the next level / by Colin Shaw, Ryan Parker Hamilton by Shaw, Colin [autor] \| Parker Hamilton, Ryan [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York : Palgrave Macmillan, 2016Other title: Seven Imperatives for moving your customer experience to the next level .Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SH534i 2016. Place hold Request article Add to cart (remove)

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