Competitive identity : the new brand management for nations, cities and regions / Simon Anholt.
Material type:
TextLanguage: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2007Description: xiii, 134 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0230500285; 0230500285; 9780230500280Subject(s): Mercadeo y lugares | Competencia Económica Internacional | Productos -- Administracion | Marcas de empresas | Administración de productos | Relaciones internacionalesDDC classification: 659.11 Online resources: Contributor biographical information | Publisher description | Table of contents only | Table of contents | Klappentext Abstract: Ever since Simon Anholt coined the phrase nation branding in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity\\Jacket.
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.11 / A596c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101014676 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.11 / A596c (Browse shelf(Opens below)) | Ej. 3 | 3 | Available | 7101009978 |
Includes bibliographical references (p. 129) and index.
Ever since Simon Anholt coined the phrase nation branding in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity\\Jacket.
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