Unconscious branding : how neuroscience can empower (ans inspire) marketing / Douglas Van Praet.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : Palgrave Macmillan, 2012Description: 274 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780230341791Subject(s): Mercadeo -- Aspectos psicológicos | Marcas de empresas -- Aspectos psicológicos | Comportamiento del consumidor -- Aspectos psicológicosDDC classification: 658.8342
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8342 / V217u (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101020116 |
Total holds: 0
Incluye índice (p.270-274)
Incluye bibliografía (p.251-269)
Sala Mercadeo.
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