Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game / Indrajit Sinha, Thomas Foscht.
Material type:
TextLanguage: English Publisher: Basingstoke (England) : Palgrave MacMillan, 2007Description: xiv, 198 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0230507549; 0230507549; 9780230507548Subject(s): Psicología del consumidor | Mercadeo -- Aspectos psicológicos | Mercadeo -- Aspectos sociales | Mercadeo -- Psychological aspects | Mercadeo -- Social aspectsDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only | Table of contents
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / S617r (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101014660 |
Total holds: 0
Includes index.
There are no comments on this title.