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		Mercadotecnia directa integrada : técnicas y estrategias para el éxito / Ernan Roman ; prólogo de Bob Stone, Jim Kobs ; traducción de María Elena Rosas Sánchez. by Roman, Ernan [autor.] \| Stone, Bob, 1918-2007 [prólogo .] \| Kobs, Jim [prólogo .] \| Rosas Sánchez, María Elena [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R758m 1990, ... Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes. by Guiltinan, Joseph P [autor.] \| Ávila de Barón, Cecilia [traductor] \| Madden, Thomas J \| Paul, Gordon W \| Pérez Cifuentes, Gabriel [revisión]. Edition: 6a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953g, ... Place hold Request article Add to cart (remove)
		Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Corey, E Raymond [autor.] \| Lovelock, Christopher H \| Ward, Scott, 1942- \| Harvard University.. Graduate School of Business Administration. Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p. Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg. by Schnarch, Kirberg Alejandro [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ... Place hold Request article Add to cart (remove)
		Marketing : un enfoque global / E. Jerome McCarthy, Willia, D. Perreault, Jr. ; Rosa María Rosas Sánchez, traductor., Olivia del Carmen Farrés Domenzáin,. by Mccarthy, E. Jerome [autor.] \| Farrés Domenzáin, Olivia Del Carmen [traductora.] \| Perreault Jr., William D \| Rosas Sánchez, Rosa María [traductora.]. Edition: 13a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / M116m, ... Place hold Request article Add to cart (remove)
		Comercio electrónico, publicidad y marketing en internet / Daniel Bugos, Luz de León. by Bugos, Daniel [autor.] \| De-León, Luz. Series: McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B957c, ... Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin. by Kerin, Roger A [autor.]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / K394m2 2003, ... Place hold Request article Add to cart (remove)
		Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- [autor.] \| Ingram, Thomas \| Laforge, Raymond W. Edition: Fourth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Basic marketing : a global managerial approach / William D. Perreault, Jr. and Edmund Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, Edmund Jerome, 1928-. Edition: 15a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P455b, ... Place hold Request article Add to cart (remove)
		Administracion del marketing : un enfoque en la toma estrategica de decisiones / John W. Mullins [y otros] ; traduccion, Jorge Humberto Romo Muñoz, Francisco Javier Davila Martinez. by Dávila Martínez, José Francisco Javier [traductor] \| Mullins, John Walker [colaborador] \| Romo Muñoz, Jorge Humberto [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : McGraw\Hill Interamericana, c2007Publisher: [s.l.] : [s.e.], 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M959a. Place hold Request article Add to cart (remove)
		Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traductor Yago Moreno. by Cravens, David W [autor.] \| Moreno, Yago [traductor] \| Piercy, Nigel F. Edition: 8a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898m. Place hold Request article Add to cart (remove)
		Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: 6a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R [autor.] \| Winer, Russell S [coautor]. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ... Place hold Request article Add to cart (remove)
		Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: Eighth edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / W177m1 2014, ... Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick . by Jobber, David, 1947 - [autor.] \| Ellis-Chadwick, Fiona. Edition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : McGraw-Hill, 2020Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J62p 2020. Place hold Request article Add to cart (remove)

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