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		Investigación de mercados : texto y casos / Harper W. Boyd y Ralph Westfall ; traducción Raúl Fernández Suárez. by Boyd, Harper W. - Westfall, Ralph [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : UTEHA, 1969Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B789i. Place hold Request article Add to cart (remove)
		Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox and Rex V. Brown. by Buzzell, Robert D. - Cox, Donald F [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacGraw-Hill, 1969Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B992m. Place hold Request article Add to cart (remove)
		New product development : what really works / George Gruenwald. by Gruenwald, George [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Bussiness Book, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n. Place hold Request article Add to cart (remove)
		Gerencia de comercialización de exportaciones / Centro de Comercio Internacional. by International Trade Centre Unctad/Gatt. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Ginebra : Centro de Comercio Internacional, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / C397g. Place hold Request article Add to cart (remove)
		Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M. by Arnold, David, 1955- [autor.] \| Romero R., Álvaro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m. Place hold Request article Add to cart (remove)
		Design and marketing of new products / Glen L. Urban, John R Hauser. by Urban, Glen L [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / U722d. Place hold Request article Add to cart (remove)
		La esencia de la investigación de mercados / Peter Chisnall. by Chisnall, Peter [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH542e. Place hold Request article Add to cart (remove)
		Understanding the consumer : a psichological approach / David A. Statt. by Statt, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S797u. Place hold Request article Add to cart (remove)
		Brand Power / Edited by Paul Stobart. by Stobart, Paul, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S863b. Place hold Request article Add to cart (remove)
		Marketing internacional avanzado / Josep Bertrán. by Bertrán, Josep [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Mcgraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / B548m. Place hold Request article Add to cart (remove)
		Formulación y evaluación de proyectos : Un enfoque de sistemas / Juan Gallardo Cervantes. by Gallardo Cervantes, Juan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / G162f. Place hold Request article Add to cart (remove)
		Investigación de mercados : concepto y práctica / Arturo Orozco J. by Orozco J., Arturo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / O63i, ... Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s. Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		Investigación integral de mercados : un enfoque para el Siglo XXI / José Nicolás Jany Castro ; revisión técnica Roberto Rosero Hinestroza ; edición de Lily Solano Arévalo. by Jany Castro, José Nicolás [autor.] \| Rosero Hinestroza, Roberto \| Solano Arévalo, Lily [editor.]. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / J354i, ... Place hold Request article Add to cart (remove)
		New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald. by Gruenwald, George [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n. Place hold Request article Add to cart (remove)
		The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe [autor.] \| American Marketing Association. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M321b. Place hold Request article Add to cart (remove)
		Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. by Kuczmarski, Thomas D, 1951- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m. Place hold Request article Add to cart (remove)
		Evaluación de proyectos / Gabriel Baca Urbina. by Baca Urbina, Gabriel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.404 / B116e, ... Place hold Request article Add to cart (remove)

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