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Principles of marketing / Philip Kotler and Gary Armstrong.

by Kotler, Philip, 1931- [autor.] | Armstrong, Gary.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.

Marketing : versión para Latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala.

by Kotler, Philip, 931 - [autor.] | Armstrong, Gary Coaut. - Pineda Ayala, Leticia Esther [traductor].

Edition: 11.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane.

Edition: 12a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m, ...

El nuevo sistema de información de marketing (SIMK) : una nueva generación de marketing que trabaja en equipo y por procesos / Fermín Garmendia Agirre, John R. Serna P.

by Garmendia Agirre, Fermín [autor.] | Serna P., John R.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Esic Editoral, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / G233n, ...

Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáänez.

by Best, Roger J, 1945- [autor.] | Cámara Ibánez, Dionisio [traductor].

Edition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561m.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Twelfth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ...

Gestión por categorías : optimización del surtido / Francisco Serra Sedeno, Alberto Morant Cimas.

by Serra Sedeño, Francisco [autor.] | Morant Cimas, Alberto.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S487g.

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A [autor.] | Matzler, Kurt [coautor] | Ring, Lawrence J. Ring [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s.

Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino.

by Rivera Camino, Jaime [autor.] | Garcillán López-Rua, Mencía De.

Series: Libros profesionales de empresaEdition: 2a edition, revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R621d.

Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli.

by Kotler, Philip [autor.] | Flores Zamora, Javier de Jesús [revisión] | Galli, Carlos Alberto [revisión] | García de Madariaga, Jesús [revisión] | Moreno López, Yago [traductor] | Armstrong, Gary.

Edition: 12a. edition / editor Alberto Canizal.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ...

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl.

Edition: Edición 9.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [autor.] | Baack, Donald.

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, & marketing communications.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C648i.

MM / Dawn Iacobucci.

by Iacobucci, Dawn [autor.].

Edition: Student edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western, Cengage Learning, 2010Other title: Marketing management.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / I115m, ...

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ...

Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis [autor.] | Rodríguez Escudero, Ana Isabel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963e, ...

El plan de marketing en la práctica / José Ma. Sainz de Vicuna Ancín.

by Sainz de Vicuna Ancin, José María [autor.].

Series: Libros profesionales de empresaEdition: 14a. edición / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S158p, ...

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisón técnica Irma López Espinosa.

by Lamb, Charles W [autor.] | Hair, Joseph F | López Espinosa, Irma [revisión] | Mauri Hernández, Martha Elsa [traductor] | Mcdaniel, Carl | Meza Staines, Guadalupe [traductor].

Edition: 11a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m.

Marketing / Richard L. Sandhusen.

by Sandhusen, Richard L [autor.].

Series: Business Review BooksEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Barron's, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m.

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