Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáänez.
Material type:
TextLanguage: Spanish Original language: English Publisher: Madrid : Pearson/Prentice Hall, 2007Edition: 4a editionDescription: xxvii, 509 páginas : ilustraciones, diagramas ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9788483223420Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Administración de mercadeo | Análisis de mercadeo | MDM_Ciclo II | MDM_Ciclo II_Política de preciosDDC classification: 658.8
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Título original Market\based management : strategies for growing customer value and profitability.
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