Market-based magement : strategies for growing customer value and profitability / Roger J. Best

By: Best, Roger JMaterial type: TextTextLanguage: English Publication details: [Washington D.C.] : Person, 2013. Edition: 6th edDescription: 552 páginas : ilustracionesISBN: 9780130387752Subject(s): Consumidores | Planeación de mercadeo | Administración de mercadeo | Análisis de mercadeoDDC classification: 658.8
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