MM / Dawn Iacobucci.
Material type:
TextLanguage: English Publisher: Mason, OH : South\Western, Cengage Learning, 2010Edition: Student editionDescription: xiv, 237 páginas, 34 páginas sin numerar : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0324359772; 0324784422; 9780324359770; 9780324784428Other title: Marketing managementSubject(s): Planeación de mercadeo | Mercadeo | Mercadeo -- Enseñanza | Administración de mercadeo | Gestión financieraDDC classification: 658.8
Contents:
1. Marketing strategy ; 2. Product positioning ; 3. Positioning via price, place and promotion ; 4. Positioning: assessment through the customer lens ; 5. Capstone.
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / I115m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101016837 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / I115m (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101016838 |
Total holds: 0
Incluye referencias bibliográficas e índice.
1. Marketing strategy ; 2. Product positioning ; 3. Positioning via price, place and promotion ; 4. Positioning: assessment through the customer lens ; 5. Capstone.
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