Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Edition: Third editionDescription: xxiii, 515 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131866222; 9780131866225; 9789702607700Other title: Integrated advertising, promotion, & marketing communicationsSubject(s): Segmentación de mercados | Planeación de mercadeo | Publicidad | Mercadeo | Comunicación en mercadeo | Administración de mercadeoDDC classification: 659.1
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