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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler

By: Lindström, Martin, 1970-.
Material type: TextTextPublisher: New York : Free Press, 2010Description: x, 175 páginas : ilustraciones; 24 cm.ISBN: 9781439172018.Subject(s): Sentidos | Productos de marca registrada | Mercadeo | Mercadeo -- Aspectos psicológicos | Marcas de empresas | Comportamiento del consumidor | Imagen y diseño corporativoDDC classification: 658.827
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