Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.
Material type:
TextLanguage: English Publisher: New York : Free Press, 2010Description: x, 175 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781439172018Subject(s): Sentidos | Productos de marca registrada | Mercadeo | Mercadeo -- Aspectos psicológicos | Marcas de empresas | Comportamiento del consumidor | Imagen y diseño corporativoDDC classification: 658.827
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Libros
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General | 658.827 / L753b (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101015968 |
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