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Competitive strategy : techniques for analyzing industries and competitors / Michael E Porter.

by Porter, Michael E, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : The Free Press, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / P847c.

Power and influence / John P Kotter.

by Kotter, John P, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1985Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.406 / K877p.

Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini.

by Goldstein, Noah J [autor.] | Cialdini, Robert B | Martin, Steve J.

Edition: First. hardcover edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2008Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / G624y.

World class manufacturing : the next decade : building power, strength, and value / Richard J. Schonberger.

by Schonberger, Richard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / S371w.

The world according to Peter Drucker / Jack Beatty.

by Beatty, Jack [autor.] | Drucker, Peter Ferdinand, 1909-2005 [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.40092 / B369w 1998.

Breakup! : how companies use spin\offs to gain focus and grow strong / David Sadtler, Andrew Campbell, Richard Koch.

by Sadtler, David [autor.] | Campbell, Andrew, 1950 August 3- | Koch, Richard, 1950-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.16 / S124b.

The leader who had no title : a modern fable on real success in business and in life / Robin Sharma.

by Sharma, Robin [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658 / S531le.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

Building strong brands / David A Aaker.

by Aaker, David A [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111s.

Go put your strengths to work : 6 powerful steps to achieve outstanding performance / Marcus Buckingham.

by Buckingham, Marcus [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.314 / B923g.

Now, discover your strengths / Marcus Buckingham, Donald O Clifton.

by Buckingham, Marcus [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2001Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.314 / B923n.

General economic history / Max Weber ; translated by Frank H. Knight.

by Weber, Max, 1864-1920 [autor.] | Knigth, Frank H [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Illinois : The Free Press, 1950Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.9 / W31g.

The metodology of the social sciences / Max Weber ; Edward A. Shils, Henry A. Finch, traductores.

by Weber, Max [autor.] | Finch, Henry A | Shils, Edward A.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: German Publisher: [Washington D.C.] : Free press, 1949Availability: Not available: Biblioteca CESA: Damaged (1).

International trade and economic development : lectures delivered at the National University of Brazil / Jacob Viner.

by Viner, Jacob, 1892-1970 [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : The Free Press, 1952Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.104 / V352i.

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b.

Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon.

by Hanlon, Patrick [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H241p.

Brand Leadership : Building Assets In an Information Economy / David A. Aaker y Erich Joachimsthaler.

by Aaker, David A [autor.] | Erich, Joachimsthaler.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 A111b. Not available: Biblioteca CESA: Lost (1).

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.11 / A111b 2004.

Competitive Advantage : Creating and Sustaining Superior Performance / Michael E. Porter.

by Porter, Michael E [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4012 / P844c 1998.

Corporate Culture and Performance / John P. Kotter y James L. Heskett.

by Kotter, John P, 1947- [autor.] | James L., Heskett.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4 K87c. Not available: Biblioteca CESA: Lost (1).

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