Your search returned 28 results.

Sort
Results
Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer.

by Kapferer, Jean-Noël [autor.].

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s.

Gestión de marcas / Harvard Business Review.

by Harvard Business Review [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : [s.e.], 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / H339g.

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Lane Keller, Kevin [autor.].

Edition: 4ta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K291s, ...

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.

by Morgan, John, 1961- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2012Online access: Cover image Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M847b.

Branding basic for small business : how to create an irresistible brand on any budget / Maria Ross.

by Ross, Maria [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Tray Creative, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R823b.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008.

Brand new justice : how branding places and products can help the developing world / Simon Anholt.

by Anholt, Simon [autor.].

Edition: Revised edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford ; Burlington, MA : Elsevier Butterworth\Heinemann, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A596c, ...

Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville.

by Keller, Kevin Lane, 1956- [autor] | Jaasso Hernand Borneville, Erika Montserrat [traductor].

Edition: 3a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291a 2008.

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b.

BrandSimple : how the Best Brands Keep it Simple and Succeed / Allen P. Adamson.

by Adamson, Allen P [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A221b.

Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / Alice M. Tybout y Tim Calkins.

by Tybout, Alice M [autor.] | Calkins, Tim.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / T977k.

Luxury brand management : a world of privilege / Michel Chevalier and Gérald Mazzalovo.

by Chevalier, Michel, 1943- [autor.] | Mazzalovo, Gérald.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / C527l, ...

Branding emotional : the new paradigm for connecting brands to people / Marc Gobé.

by Gobe, Marc [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Allworth Press, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G574b, ...

Luxury world : the past, present and future of luxury brands / Mark Tungate.

by Tungate, Mark [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T926l, ...

Global luxury trends : innovative strategies for emerging markets / Jonas Hoffmann, Ivan Coste-Maniere, editores.

by Coste-Maniere, Ivan [autor.] | Hoffmann, Jonas.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave Macmillan, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G562g, ...

The luxury strategy : break the rules of marketing to build luxury brands / / Jean-Noël Kapferer, Vincent Bastien.

by Kapferer, Jean-Noël [autor.] | Bastien, Vincent.

Edition: Second. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: London : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K171l 2012, ... Not available: Biblioteca CESA: Lost (2).

Luxury Marketing : A Challenge for Theory and Practice / edited by Klaus\Peter Wiedmann, Nadine Hennigs.

by Wiedmann, Klaus-Peter [editor] | Springerlink (Online Service).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013Publisher: [Berlin] : [s.e.], 2013Online access: Click here to access online Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / L977l, ...

Cómo crear marcas que funcionen / Alejo Sterman.

by Sterman, Alejo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S838c, ... Not available: Biblioteca CESA: Damaged (1).

Foro : Marketing de bienes de lujo / Adriana Manrique ; Colegio de Estudios Superiores de Administración - CESA,.

by Colegio de Estudios Superiores de Administración - CESA | Manrique, Adriana.

Series: Conferencias CESAMaterial type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691f 2012, ...

Delivering the promise of your brand, keeping the promise : and other keys to creating Brands People Love / Brian D. Till y Donna Heckler.

by Till, Brian D [autor.] | Donna, Heckler.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FTPress Delivers, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574d 2010.

Pages
Hola