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Brand sense : sensory secrets behind the stuff we buy /

Lindström, Martin, 1970-

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. - x, 175 páginas : ilustraciones ; 24 cm.

ISBN: 9781439172018

Subjects--Topical Terms:
Sentidos.
Productos de marca registrada.
Mercadeo.
Mercadeo--Aspectos psicológicos.
Marcas de empresas.
Comportamiento del consumidor.
Imagen y diseño corporativo.

Dewey Class. No.: 658.827 / L753b

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