Refine your search

Your search returned 285 results.

Sort
Results
Una teoría de la función de consumo / Milton Friedman ; versión española de Lorenzo Betancor Curbelo.

by Friedman, Milton, 1912-2006 [autor.] | Betancor Curbelo, Lorenzo [traductor].

Series: Alianza Universidad ; 36Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Alianza, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.155 / F985t.

Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina.

by Martí, José [autor.] | Medina Fernández, Agustín [prólogo] | Muänoz, Pablo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ...

Publicidad / Gilberto Valentini ; traductor Jose Ma. Saenz.

by Valentini, Gilberto - Saenz, Jose Ma [traductor].

Series: Biblioteca Deusto de Dirección y Organización ; volumes IIIEdition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / V161p.

Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia.

by Garrido I Pavia, Jordi [autor.].

Series: Empresa y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g.

Psicología del mercado : introducción a la práctica de la psicología económica / Peter Sauermann.

by Sauermann, Peter [autor.].

Series: Biblioteca de Psicología ; 120Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Barcelona : Editorial Herder, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S255p.

Teorías del lenguaje : introducción crítica / J. P. Bronckart ; Juan Llopis, traductor.

by Bronckart, Jean-Paul [autor.] | Llopis, Juan | Traductor.

Series: Biblioteca de Psicología ; No. 70Edition: 2da edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: [Madrid] : Editorial Herder, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 410 / B869t.

Variables psicológicas en la mercadotecnia / Laszlo Berényi, Rosa E. Monroy.

by Berényi, Laszlo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B488v.

El comportamiento del consumidor / Hugo Schnake Ayechu.

by Schnake Ayechu, Hugo [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S357c.

Behavioural aspects of marketing / Keith C. Williams.

by Williams, Keith C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W721b.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Consumer behavior : buying, having, and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

Buyer behavior in marketing strategy / John A. Howard.

by Howard, John A [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H848b.

Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez.

by Loudon, David L [autor.] | Della Bitta, Albert J [coautor] | Rosas Sánchez, Rosa María [traductor].

Edition: 4 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L886c, ...

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b.

El senior marketing : vender y comunicar en el mercado de personas mayores de 50 anos / Jean-Paul Tréguer.

by Tréguer, Jean-Paul [autor.].

Series: Creación y Desarrollo EmpresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Marcombo - Boixareu, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784s.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor] | Armstrong, Gary [autor.].

Edition: Seventh edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ...

Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español Lino Santacruz con la colaboración de Enrique Bigné Alcaniz.

by Hawkins, Del I [autor.] | Best, Roger J | Bigné Alcañiz, J Enrique | Coney, Kenneth A | Santacruz, Lino [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Wilmington, DE : Addison\Wesley Iberoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H393c.

Understanding the consumer : a psichological approach / David A. Statt.

by Statt, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S797u.

Pages
Hola