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		Gestión de la imagen corporativa : creación y transmisión de la identidad de la empresa / Luis Tejada Palacios. by Tejada Palacios, Luis [autor.]. Series: Libros de interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T266g. Place hold Request article Add to cart (remove)
		La gerencia de marca / George S. Domínguez ; traducción José Meza Nieto. by Dominguez, George S [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1976Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D671g. Place hold Request article Add to cart (remove)
		Image wars : protecting your company when there's no place to hide / Stan Sauerhaft, Chris Atkins. by Sauerhaft, Stan [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S255i. Place hold Request article Add to cart (remove)
		Cómo conquistar y mantener la fidelidad de sus clientes : 7 métodos para tener éxito más rapidamente en períodos difíciles / Guy Bobichon ; traducción Claudio L Soriano. by Bobichon, Guy [autor.] \| Soriano Soriano, Claudio L [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B663c. Place hold Request article Add to cart (remove)
		Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M. by Arnold, David, 1955- [autor.] \| Romero R., Álvaro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m. Place hold Request article Add to cart (remove)
		Identidad corporativa / Joan Costa. by Costa, Joan [autor.]. Series: Biblioteca internacional de comunicaciónEdition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / C837i. Place hold Request article Add to cart (remove)
		Marketing y calidad total : imagen de calidad y comunicación / Miguel Mazarrasa. by Mazarrasa, Miguel, 1942- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Gestión 2000, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M475m. Place hold Request article Add to cart (remove)
		La comunicación global : cómo construir la imagen de una empresa / Christian Regouby. by Regouby, Christian [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R343c. Place hold Request article Add to cart (remove)
		Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo. Series: Coleccion Empresa y gestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / M313m 2011, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		la marca : motor de la competitividad de las empresas y del crecimiento de la economía / Jean\Noel Kapferer, Jean\Claude Thoening ; prólogo Asociación Promarca ; traducción Ramón Taix Rodríguez Monino. by Kapferer, Jean-Noël [autor.] \| Rodríguez Moñino, Ramón Taix [traductor] \| Thoenig, Jean-Claude. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K171m. Place hold Request article Add to cart (remove)
		Brand Power / Edited by Paul Stobart. by Stobart, Paul, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S863b. Place hold Request article Add to cart (remove)
		The corporate brand / Nicholas Ind. by Ind, Nicholas [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / I381c. Place hold Request article Add to cart (remove)
		La imagen corporativa : teoría y metodología de la identificación institucional / Norberto Chaves. by Chaves, Norberto, 1942- [autor.]. Series: GG disenoEdition: 3a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Gustavo Gili, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Ch512i. Place hold Request article Add to cart (remove)
		Como diseñar marcas y logotipos / John Murphy, Michael Rowe ; versión castellana de Emili Olcina i Aya ; ilustraciones : Carina Dvorak. by Murphy, John J, 1952- [autor.] \| Rowe, Michael. Series: Manuales de disenoEdition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gustavo Gili, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M978c. Place hold Request article Add to cart (remove)
		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		The 22 immutable laws of branding : how to build a product or service into a world\class brand / Al Ries and Laura Ries. by Ries, Al [autor.] \| Ries, Laura. Edition: First edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1998Other title: Twenty\two immutable laws of branding.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559i. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s. Place hold Request article Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald. by Chernatony, Leslie - Mcdonald, Malcolm [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / CH521c. Place hold Request article Add to cart (remove)

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