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		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García. by Martín-Barbero, Jesús [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a. Place hold Request article Add to cart (remove)
		Innovar o morir : cómo obtener resultados excepcionales con baja inversión / Enrique Morales Nieto. by Morales, Nieto Enrique [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : CESA, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4063 / M828i, ... Place hold Request article Add to cart (remove)
		Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville. by Bhargava, Rohit [autor.] \| Hernán D'bourneville, Erika Jasso [traductor]. Series: McGraw\Hill. EducaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ... Place hold Request article Add to cart (remove)
		Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas. by Salinas, Gabriela [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Ediciones Deusto ; Instituto de Análisis de Intangibles, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S165v 2007, ... Place hold Request article Add to cart (remove)
		La promesa de la marca : como diferenciarse en un escenario caótico / Alberto L. Wilensky. by Wilensky, Alberto Luis [autor.]. Edition: 5a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W647p 2014. Place hold Request article Add to cart (remove)
		The one thing : the surprisingly simple truth behind extraordinary results / Gary Keller, Jay Papasan. by Keller, Gary, 1957- [autor.] \| Papasan, Jay. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Texas : Bard Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / K355o 2013. Place hold Request article Add to cart (remove)
		Posicionamiento significativo : incluye la problemática del posicionamiento clásico y su reformulación desde la teoría de los significados / José Antonio París. by París, José Antonio [autor.]. Series: Ciencias económicasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires Líbryco 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P232p 2014. Place hold Request article Add to cart (remove)
		Zag : the number-one strategy of high-performance brands : a whiteboard overview / Marty Neumeier. by Neumeier, Marty [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : AIGA, New Riders, 2007Other title: Zag : the #1 strategy of high-performance brands /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493z 2007, ... Place hold Request article Add to cart (remove)
		Branding : in five and a half steps / Michael Johnson. by Johnson, Michael, 1964- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016. Place hold Request article Add to cart (remove)
		The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by Rein, Irving J [autor.] \| Kotler, Philip, 1931- \| Shields, Ben. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006. Place hold Request article Add to cart (remove)
		El origen de las marcas : descubra las leyes naturales de la creación de categorías y la construcción de marcas / Al Ries, Laura Ries ; traductor Raúl G. Del Río . by Ries, Al [autor.] \| Ries, Laura \| Río, Raúl G. del [traductor .]. Series: Nuevos paradigmasMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Barcelona : Empresa Activa, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559o 2005. Place hold Request article Add to cart (remove)
		The contagious commandments : ten steps to brand bravery / Paul Kemp Robertson, Chris Barth. by Kemp Robertson, Paul [autor.] \| Barth, Chris. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Portfolio Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K321c 2018. Place hold Request article Add to cart (remove)
		Platform : the art and science of personal branding / Cynthia Johnson. by Johnson, Cynthia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Lorena Jones Books, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661p 2019. Place hold Request article Add to cart (remove)
		The culting of brands : turn your customers into true believers / Douglas Atkin. by Atkin, Douglas [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / AT873c 2004. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller y Vanitha Swaminathan. by Keller, Kevin Lane, 1956- [autor.] \| Swaminathan, Vanitha. Edition: Fifth edition / edition global .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow, Inglaterra : Pearson, 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K29s 2020. Place hold Request article Add to cart (remove)
		2019 Instagram marketing secrets: 2 manuscripts in 1 book : digital marketing strategies for personal branding on Instagram: reach 20000+ followers, become an influencer working 2 hours a day / Robb Taroni. by Taroni, Robb [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : [sn], 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / T191i 2018. Place hold Request article Add to cart (remove)

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