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		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Zag : the number-one strategy of high-performance brands : a whiteboard overview / Marty Neumeier. by Neumeier, Marty [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : AIGA, New Riders, 2007Other title: Zag : the #1 strategy of high-performance brands /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493z 2007, ... Place hold Request article Add to cart (remove)
		Branding : in five and a half steps / Michael Johnson. by Johnson, Michael, 1964- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016. Place hold Request article Add to cart (remove)
		The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by Rein, Irving J [autor.] \| Kotler, Philip, 1931- \| Shields, Ben. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006. Place hold Request article Add to cart (remove)
		The contagious commandments : ten steps to brand bravery / Paul Kemp Robertson, Chris Barth. by Kemp Robertson, Paul [autor.] \| Barth, Chris. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Portfolio Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K321c 2018. Place hold Request article Add to cart (remove)
		Platform : the art and science of personal branding / Cynthia Johnson. by Johnson, Cynthia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Lorena Jones Books, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661p 2019. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller y Vanitha Swaminathan. by Keller, Kevin Lane, 1956- [autor.] \| Swaminathan, Vanitha. Edition: Fifth edition / edition global .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow, Inglaterra : Pearson, 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K29s 2020. Place hold Request article Add to cart (remove)
		2019 Instagram marketing secrets: 2 manuscripts in 1 book : digital marketing strategies for personal branding on Instagram: reach 20000+ followers, become an influencer working 2 hours a day / Robb Taroni. by Taroni, Robb [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : [sn], 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / T191i 2018. Place hold Request article Add to cart (remove)
		Brand protection in the online world : a comprehensive guide / David N. Barnett . by Barnett, David N [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres, Reino Unido ; New York : KoganPage, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B261b 2017. Place hold Request article Add to cart (remove)
		The activation imperative : how to build brands and business by inspiring action / William Rosen y Laurence Minsky. by Rosen, William, 1963- [autor.] \| Minsky, Laurence. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lanham, Maryland [Estados Unidos] : Rowman & Littlefield, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R813a 2017. Place hold Request article Add to cart (remove)
		Branding pays : the five-step system to reinvent your personal brand / Karen Kang. by Kang, Karen [autor.]. Edition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Orlando : BrandingPays Media, 2020Copyright date: ©2013Other title: Branding pays : 5-step system to reinvent your personal brand.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.285 / K16 2020. Place hold Request article Add to cart (remove)

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