Results of search for 'ccl=an:50047' › Biblioteca CESA catalog

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		Marketing management / Richard P. Bagozzi, [y otros]. by Bagozzi, Richard P. - Rosa, José Antonio [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m. Place hold Request article Add to cart (remove)
		Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J Keegan. by McDonald, Malcolm [autor.] \| Keegan, Warren J. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth\Heinemann, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m. Place hold Request article Add to cart (remove)
		Marketing radical : desde Harvard hasta Harley\Davidson, lecciones de diez organizaciones que rompieron las reglas y triunfaron en grande / Sam Hill y Glenn Rifkin ; traducción Adriana de Hassan. by Hill, Sam [autor.]. Edition: Edición María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Grupo Editorial Norma, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H648m. Place hold Request article Add to cart (remove)
		Segmentation and positioning for strategic marketing decisions / James H Myers. by Myers, James H [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : American Marketing Association, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M996s, ... Place hold Request article Add to cart (remove)
		Comercio electrónico : tácticas probadas para hacer negocios en Internet / Larry Chase con Nancy C. Hanger ; colaboradores en la traducción Rodolfo Pina García, Fernando Roberto Pérez Vázquez. by Chase, Larry, 1953- [autor.] \| Hanger, Nancy C \| Pérez Vázquez, Fernando Roberto [traductor] \| Piña García, Rodolfo [traductor]. Series: Area computaciónMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C487c. Place hold Request article Add to cart (remove)
		Marketing internacional / Rosario García Cruz. by García Cruz, Rosario [autor.]. Series: Colección EmpresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / G216m. Place hold Request article Add to cart (remove)
		Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by Wells, William, 1926- [autor.] \| Burnett, John, 1944- \| Moriarty, Sandra E. (Sandra Ernst). Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a. Place hold Request article Add to cart (remove)
		Services marketing / David L. Kurtz, Kenneth E Clow. by Kurtz, David L [autor.] \| Clow, Kenneth E. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s. Place hold Request article Add to cart (remove)
		Marketing strategy and management / Michael J Baker. by Baker, Michael John, 1935- [autor.]. Series: Macmillan bussinessEdition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme [autor.] \| Ensor, John \| Chartered Institute Of Marketing. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s. Place hold Request article Add to cart (remove)
		Cases strategic marketing / David Rosenthal, Lew G. Brown. by Rosenthal, David - Brown, Lew G [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / R813c. Place hold Request article Add to cart (remove)
		The future of the electronic marketplace / Edited byDereck Leebaert. by Leebaert, Derek, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Massachusetts : The MIT Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L477f. Place hold Request article Add to cart (remove)
		Marketing strategy / Paul Fifield. by Fifield, Paul [autor.] \| Chartered Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m. Place hold Request article Add to cart (remove)
		Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by Millier, Paul [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m. Place hold Request article Add to cart (remove)
		La organización que actua en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / George S. Day ; traducción de Adriana de Hassan. by Day, George S [autor.] \| Hassan, Adriana de [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D273o 2000, ... Place hold Request article Add to cart (remove)
		Creatividad en marketing directo : si he aprendido yo, como no vas a aprender tu / Santiago Rodriguez. by Rodriguez, Santiago [autor.]. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, c1998, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R696c. Place hold Request article Add to cart (remove)
		Marketing strategy and uncertainty / Sharan Jagpal. by Jagpal, Sharan, 1947- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m. Place hold Request article Add to cart (remove)
		Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. by Schultz, Don E [autor.] \| Lauterborn, Robert F \| Tannenbaum, Stanley I. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1993Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S387i. Place hold Request article Add to cart (remove)
		The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros]. by Batra, Rajeev [autor.] \| David Shepard Associates. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n. Place hold Request article Add to cart (remove)
		Crisis marketing : when bad things happen to good companies / Joe Marconi. by Marconi, Joe [autor.] \| American Marketing Association. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : NTC Business Books, 1997Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M321c. Place hold Request article Add to cart (remove)

		Marketing management / Richard P. Bagozzi, [y otros]. by Bagozzi, Richard P. - Rosa, José Antonio [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B148m. Place hold Request article Add to cart (remove)
		Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J Keegan. by McDonald, Malcolm [autor.] \| Keegan, Warren J. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth\Heinemann, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m. Place hold Request article Add to cart (remove)
		Marketing radical : desde Harvard hasta Harley\Davidson, lecciones de diez organizaciones que rompieron las reglas y triunfaron en grande / Sam Hill y Glenn Rifkin ; traducción Adriana de Hassan. by Hill, Sam [autor.]. Edition: Edición María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Grupo Editorial Norma, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H648m. Place hold Request article Add to cart (remove)
		Segmentation and positioning for strategic marketing decisions / James H Myers. by Myers, James H [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : American Marketing Association, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M996s, ... Place hold Request article Add to cart (remove)
		Comercio electrónico : tácticas probadas para hacer negocios en Internet / Larry Chase con Nancy C. Hanger ; colaboradores en la traducción Rodolfo Pina García, Fernando Roberto Pérez Vázquez. by Chase, Larry, 1953- [autor.] \| Hanger, Nancy C \| Pérez Vázquez, Fernando Roberto [traductor] \| Piña García, Rodolfo [traductor]. Series: Area computaciónMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C487c. Place hold Request article Add to cart (remove)
		Marketing internacional / Rosario García Cruz. by García Cruz, Rosario [autor.]. Series: Colección EmpresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / G216m. Place hold Request article Add to cart (remove)
		Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by Wells, William, 1926- [autor.] \| Burnett, John, 1944- \| Moriarty, Sandra E. (Sandra Ernst). Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a. Place hold Request article Add to cart (remove)
		Services marketing / David L. Kurtz, Kenneth E Clow. by Kurtz, David L [autor.] \| Clow, Kenneth E. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s. Place hold Request article Add to cart (remove)
		Marketing strategy and management / Michael J Baker. by Baker, Michael John, 1935- [autor.]. Series: Macmillan bussinessEdition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme [autor.] \| Ensor, John \| Chartered Institute Of Marketing. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s. Place hold Request article Add to cart (remove)
		Cases strategic marketing / David Rosenthal, Lew G. Brown. by Rosenthal, David - Brown, Lew G [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / R813c. Place hold Request article Add to cart (remove)
		The future of the electronic marketplace / Edited byDereck Leebaert. by Leebaert, Derek, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Massachusetts : The MIT Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L477f. Place hold Request article Add to cart (remove)
		Marketing strategy / Paul Fifield. by Fifield, Paul [autor.] \| Chartered Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m. Place hold Request article Add to cart (remove)
		Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by Millier, Paul [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m. Place hold Request article Add to cart (remove)
		La organización que actua en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / George S. Day ; traducción de Adriana de Hassan. by Day, George S [autor.] \| Hassan, Adriana de [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D273o 2000, ... Place hold Request article Add to cart (remove)
		Creatividad en marketing directo : si he aprendido yo, como no vas a aprender tu / Santiago Rodriguez. by Rodriguez, Santiago [autor.]. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, c1998, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R696c. Place hold Request article Add to cart (remove)
		Marketing strategy and uncertainty / Sharan Jagpal. by Jagpal, Sharan, 1947- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m. Place hold Request article Add to cart (remove)
		Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. by Schultz, Don E [autor.] \| Lauterborn, Robert F \| Tannenbaum, Stanley I. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1993Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S387i. Place hold Request article Add to cart (remove)
		The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros]. by Batra, Rajeev [autor.] \| David Shepard Associates. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n. Place hold Request article Add to cart (remove)
		Crisis marketing : when bad things happen to good companies / Joe Marconi. by Marconi, Joe [autor.] \| American Marketing Association. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : NTC Business Books, 1997Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M321c. Place hold Request article Add to cart (remove)

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