Services marketing / David L. Kurtz, Kenneth E Clow.
Material type:
TextLanguage: English Publisher: New York : J. Wiley & Sons, 1998Description: xxii, 570 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0471180343; 0471180343Subject(s): Administración del servicio | Servicio a clientes | Industrias de Servicios -- Marketing | Planeación de mercadeo | Mercadeo | Mercadeo de serviciosDDC classification: 658.82 Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.82 / K95s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011322 |
Total holds: 0
Includes bibliographical references and index.
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