Marketing strategy / Paul Fifield.
Material type:
TextLanguage: English Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesPublisher: Oxford (England) : Butterworth\Heinemann, 1998Edition: Second editionDescription: xxxvii, 308 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0750632844Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Administración de mercadeo | Planificación del mercadeoDDC classification: 658.8 Online resources: Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / F469m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011350 |
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Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
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