The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros].
Material type:
TextLanguage: English Publisher: New York : McGraw Hill, 1999Edition: Third editionDescription: xx, 716 páginas : ilustraciones ; 29 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070580561Subject(s): Sistemas de información en mercadeo | Planeación de mercadeo | Estrategias de mercadeo | Mercadeo en internet | Mercadeo por internet | Administración de bases de datos | Mercadeo directo | Mercadeo directo -- Data processing | Mercadeo directo -- Statistical methodsDDC classification: 658.84 Online resources: Publisher description | Table of contents
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General | 658.84 / S547n (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011409 |
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Includes index.
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