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		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Digital marketing and consumer engagement : concepts, methodologies, tools, and applications / editor Information Resources Management Association. by Information Resources Management Association. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hershey : IGI Global, Business Science Reference, 2018Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / D574d 2018, ... Place hold Request article Add to cart (remove)
		Branding : in five and a half steps / Michael Johnson. by Johnson, Michael, 1964- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016. Place hold Request article Add to cart (remove)
		The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by Rein, Irving J [autor.] \| Kotler, Philip, 1931- \| Shields, Ben. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006. Place hold Request article Add to cart (remove)
		The contagious commandments : ten steps to brand bravery / Paul Kemp Robertson, Chris Barth. by Kemp Robertson, Paul [autor.] \| Barth, Chris. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Portfolio Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K321c 2018. Place hold Request article Add to cart (remove)
		Platform : the art and science of personal branding / Cynthia Johnson. by Johnson, Cynthia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Lorena Jones Books, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661p 2019. Place hold Request article Add to cart (remove)
		Brand protection in the online world : a comprehensive guide / David N. Barnett . by Barnett, David N [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres, Reino Unido ; New York : KoganPage, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B261b 2017. Place hold Request article Add to cart (remove)
		The activation imperative : how to build brands and business by inspiring action / William Rosen y Laurence Minsky. by Rosen, William, 1963- [autor.] \| Minsky, Laurence. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lanham, Maryland [Estados Unidos] : Rowman & Littlefield, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R813a 2017. Place hold Request article Add to cart (remove)
		Basics of branding : a practical guide for managers / Jay Gronlund. by Gronlund, Jay [autor.]. Series: : The Marketing Strategy CollectionMaterial type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G876b 2013. Place hold Request article Add to cart (remove)
		Brand exponential : el futuro de las marcas en la era exponencial / Paola Aldaz de Barrionuevo ; editor Fernando Anzures. by Aldaz de Barrionuevo, Paola [autor.] \| Anzures, Fernando [editor.]. Edition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: [Bogotá] : Greta Design, 2018Copyright date: ©2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / AL357 2018. Place hold Request article Add to cart (remove)

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