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		Mercadeo de servicios : un nuevo enfoque : del operativo al perceptivo / Donald W. Cowell ; traducción de Jesús Villamizar Herrera. by Cowell, Donald W. - Villamizar Herrera, Jesús [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C874m. Place hold Request article Add to cart (remove)
		Mercadeo estratégico de servicios financieros / Christine Ennew, Trevor Watkins, Mike Wright ; traducción Teresa Nino Torres ; asesoría y revisión Humberto Serna Gómez. by Ennew, Christine [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto [revisión] \| Watkins [traductor] \| Wright, Mike. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E591m. Place hold Request article Add to cart (remove)
		Cómo crear la cadena cliente\proveedor : hacia una compañía de categoría mundial / Richard J. Schonberger ; traducción Fernando Ruíz Gabás ; revisión técnica Felipe Toro. by Schonberger, Richard J [autor.] \| Ruíz Gabás, Fernando [translator] \| Toro, Felipe [rev.]. Series: Desarrollo gerencial \| Interes generalMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S371c. Place hold Request article Add to cart (remove)
		Eso no es asunto mio : atrevase como cliente a exigir un mejor servicio; y láncese como empresa a ofrecerlo / Peter Glen ; traducción Jorge Enrique Wahanik. by Glen, Peter [autor.] \| Wahanik, Jorge Enrique [translator]. Series: Desarrollo gerencialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Norma, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G558e, ... Place hold Request article Add to cart (remove)
		Mercadeo de servicios : una guía práctica / John Courtis ; traducción de Judith Rozenbaum Shvartz. by Courtis, John [autor.] \| Rozenbaum Shvartz, Judith [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Ventura, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / C864m. Place hold Request article Add to cart (remove)
		Alcanzando la excelencia mediante el servicio al cliente / John Tschohl, Steve Franzmeier ; traducción Claudio L. Soriano Soriano. by Tschohl, John [autor.] \| Franzmeier, Steve \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / T877a. Place hold Request article Add to cart (remove)
		La Integracion cliente\empresa : Las 5 mejores estrategias para lograr el exito en los negocios a traves de sus clientes / Richard Whiteley. by Whiteley, Richard [autor.] \| Hessan, Diane \| Ibarra Colado, Patricia. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W594i. Place hold Request article Add to cart (remove)
		The loyalty link : how loyal employees create loyal customers / Dennis G. McCarthy. by Mccarthy, Dennis G [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1997Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M116l. Place hold Request article Add to cart (remove)
		Las nuevas reglas del marketing : Use el marketing de relaciones personales y sera el lider de su industria / Frederick Newell. by Newell, Frederick [autor.] \| Rosas, Rosa María. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N544n, ... Place hold Request article Add to cart (remove)
		Las mejores prácticas : Arthur Andersen identifica soluciones enfocadas en el cliente para disparar los resultados de la empresa / Robert Hiebeler, Thomas B. Kelly y Charles Ketteman ; traducción Adriana de Hassan. by Hiebeler, Robert [autor.] \| Andersen, Arthur \| Hassan, Adriana de [traductor] \| Kelly, Thomas B \| Ketteman, Charles. Series: Interes generalEdition: Edición María Lucrecia Monares.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Bogotá : Grupo Editorial Norma, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / H633m. Place hold Request article Add to cart (remove)
		Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by Lovelock, Christopher H [autor.] \| Wright, Lauren. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898p. Place hold Request article Add to cart (remove)
		Marketing relacional / Carmen Barroso Castro, Enrique Martn Armario. by Barroso Castro, Carmen [autor.] \| Armario, Enrique Martín. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B277m, ... Place hold Request article Add to cart (remove)
		Services marketing / David L. Kurtz, Kenneth E Clow. by Kurtz, David L [autor.] \| Clow, Kenneth E. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s. Place hold Request article Add to cart (remove)
		Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Henrique Nogueira Cobra ; traducción y revisión técnica Germán Narváez Rozo. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Bogotá ; Buenos Aires : McGraw Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C652m, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Un buen servicio ya no basta : cuatro principios del servicio excepcional al cliente / Leonar L. Berry ; traducción Adriana de Hassan. by Berry, Leonard L [autor.] \| Hassan, Adriana de [traductor]. Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Norma, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B534b. Place hold Request article Add to cart (remove)
		Sentimientos : la excelencia en el servicio a clientes / John Tschohl. by Tschohl, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Minneapolis, MN : Service Quality Institute, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / T879s. Place hold Request article Add to cart (remove)
		Sentimientos : la excelencia en el servicio clínicas y hospitales / John Tschohl. by Tschohl, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Minneapolis, MN : Service Quality Institute, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T879e. Place hold Request article Add to cart (remove)
		Un buen servicio ya no basta : más allá de la excelencia en el servicio / Leonard L. Berry. by Berry, Leonard L [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B534b. Place hold Request article Add to cart (remove)
		Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H [autor.] \| Wirtz, Jochen. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898s. Place hold Request article Add to cart (remove)

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