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		Cualitativa-mente : los secretos de la investigación cualitativa / Pepe Martínez. by Martínez, Pepe [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M386c 2008. Place hold Request article Add to cart (remove)
		Doing anthropology in consumer research / Patricia L. Sunderland, Rita M. Denny. by Sunderland, Patricia L [autor.] \| Denny, Rita M. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Routledge. Taylor & Francis Group, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S958d 2007. Place hold Request article Add to cart (remove)
		Lácteos S.A., más allá de una ventaja competitiva / Alejandra García, Isabel Peláez ; director Jorge Luis Bernal. by García, Alejandra \| Peláez, Isabel \| Bernal, Jorge Luis [director]. Material type: Computer file; Format: electronic Language: español Publisher: Bogotá : Colegio de Estudios Superiores de Administración -CESA-, 2018Dissertation note: Tesis (Maestría en Dirección de Marketing) : CESA, 2018. Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: MDM0960 / G216l 2018. Request article Add to cart (remove)
		El consumidor latinoamericano / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Medellín : Universidad Pontificia Bolivariana ; Pluma Digital, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8398 / P266c 2017. Place hold Request article Add to cart (remove)
		Evaluación de la aceptación de compras en línea de tiquetes terrestres en Colombia a través del modelo UTAUT2 / Santiago Pretelt ; director Nathalie Peña García. by Pretelt, Santiago \| Peña García, Nathalie [director.]. Material type: Computer file; Format: electronic Language: español Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2019Dissertation note: Tesis (Maestría en Dirección de Marketing) : CESA, 2019. Availability: Items available for loan: Biblioteca CESA (1)Call number: MDM27342 / P942e 2019. Place hold Request article Add to cart (remove)
		Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. . by Quiñones D. Cristina [autor.]. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima, Perú : Planeta ; Gestión 2000, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d1 2013. Place hold Request article Add to cart (remove)
		El cerebro del consumo : ¿qué nos venden y que compramos? / Federico Fros Campelo. by Fros Campelo, Federico [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Ediciones B, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / F938c 2015. Place hold Request article Add to cart (remove)
		Marketing digital : navegando en aguas digitales sumérgete conmigo / Yi Min Shum Xie. by Shum Xie, Yi Min [autor.]. Edition: 2da. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / SH562m 2019. Place hold Request article Add to cart (remove)
		Marketing digital : para dummies / Aitor Contreras...[y otros]. by Contreras, Aitor [autor.] \| García, Isra \| Ronco, Víctor \| Rubio, Álex \| Valdelvira, Oscar. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Planeta ; Para dummies, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / M345m 2019. Place hold Request article Add to cart (remove)
		The field study handbook / Jan Chipchase ; ilustraciones de Lee John Phillips. by Chipchase, Jan [autor.] \| Phillips, Lee John [ilustrador .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: San Francisco, California ; Tokyo : Field Institute, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C541f 2017. Place hold Request article Add to cart (remove)
		The activation imperative : how to build brands and business by inspiring action / William Rosen y Laurence Minsky. by Rosen, William, 1963- [autor.] \| Minsky, Laurence. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lanham, Maryland [Estados Unidos] : Rowman & Littlefield, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R813a 2017. Place hold Request article Add to cart (remove)
		Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editores William O. Bearden, Richard G. Netemeyer y Kelly L. Haws. by Bearden, William O [editor .] \| Netemeyer, Richard G [editor .] \| Haws, Kelly L [editor .]. Edition: Third edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage Publications, Inc., 2011Other title: Marketing scales.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / H236h 2011. Place hold Request article Add to cart (remove)
		La urgencia para comprar impulsivamente en tiendas de ventas agrupadas online - OGB / María Isabel Casañas Chávez, Nathalie Peña García, Augusto Rodríguez Orejuela . by Casañas Chávez, María Isabel [autor.] \| Peña García, Nathalie [autor.] \| Rodríguez Orejuela, Augusto [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2020Online access: Recurso en la Biblioteca Digital (repositorio) Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / C335u 2020, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Introducción a la investigación de mercados / coordinadores María Jesús Merino Sanz [y otros tres]. by Merino Sanz, María Jesús [coordinador.] \| Pintado Blanco, Teresa [coordinador.] \| Sánchez Herrera, Joaquín [coordinador.] \| Grande Esteban, Ildefonso [coordinador.]. Series: Libros Profesionales de EmpresaEdition: Segunda edición / revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / IN61i 2015. Place hold Request article Add to cart (remove)

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